BFGoodrich® Tires Pays Tribute to Historic Naches Pass
Local Off-Road Group Accepts Grant to Sustain Trail Conservation Efforts

NACHES, Washington - July 5, 2006 - BFGoodrich Tires today celebrated the Historic Naches Pass trail, named as one of the 2006 Outstanding Trails, during the opening ceremony at the club's annual Trail Jamboree. During the festivities, BFGoodrich Tires presented a grant to the Pacific Northwest Four Wheel Drive Association, which will be used to preserve the scenic trail and continue conservation efforts for one of Washington's most famous off-road routes.

BFGoodrich Tires, working in conjunction with Tread Lightly!® and United Four Wheel Drive Associations (UFWDA), specifically chose Historic Naches Pass as one of its outstanding trails for its historic value, notable views of Mt. Rainer and the Cascade Mountain range and its strong enthusiast following. Providing riders with fairly-level ground as well as steep grades, this trail can be equally enjoyed by both experienced and novice off-roaders.

"With the vast history of this trail, BFGoodrich Tires does a great honor to those who have passed through here since the 1860s," said Merrick Graves, president of the Pacific Northwest Four Wheel Drive Association. "By selecting the Historic Naches Pass for its Outstanding Trails program, BFGoodrich Tires will ensure that others who traverse this trail know of the history and how important it is to keep it maintained."

The Pacific Northwest Four Wheel Drive Association (PNW4WDA) is a non-profit organization whose members are united in one common cause: promoting responsible vehicle oriented outdoor recreation, while preserving the environment for future generations. The group, comprised of four-wheel drive enthusiasts, supporters and land management agencies, is divided into eight regions covering Oregon, Washington and Idaho.

"The historic value and beauty of the Naches Trail is very important to the community and off-roaders in the Pacific Northwest," said Kaz Holley, brand director for BFGoodrich Tires. "As a key stakeholder in the world of off-roading, BFGoodrich Tires is delighted to team up with groups like the Pacific Northwest Four Wheel Drive Association to ensure that these lands will continue to stay beautiful and safe for future visitors."

After a careful selection process, five of North America's "outstanding" off-road trails were nominated for uniqueness, terrain type and enthusiast following. The four other Outstanding Trials aside from Historic Naches Pass are: Black Bear Pass, near Ouray, Colorado, a picturesque trail nestled in the San Juan Mountains; Pyeatt Draw, a scenic and exciting trail situated in Payson, Arizona; Hell's Revenge, a rugged trail known for its "slick rock" and sandstone terrain in Moab, Utah; last, but not least, Upper Tellico OHV Area, Trail #4, located in the Natahala National Forest, in North Carolina where Tennessee, South Carolina and Georgia meet.

Both Tread Lightly! and UFWDA are non-profit organizations dedicated to responsible and ethical outdoor recreation. BFGoodrich Tires collaborated with these two groups to select the finest North American trails, and will continue to work with these organizations on restoration and education initiatives.

Tread Lightly!
Tread Lightly! is a national nonprofit organization whose mission is to empower generations to enjoy the outdoors responsibly. Tread Lightly!'s strategic educational message, along with its training and restoration initiatives are designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with the needs of the environment. The federal government recognizes this by acknowledging Tread Lightly! as a sole-source service provider of education and training on how to be environmentally and socially responsible while using motorized and mechanized vehicles in off-highway settings.

United Four Wheel Drive Associations (UFWDA)
United Four Wheel Drive Associations is the world's leading representative of all-brand four wheel-drive enthusiasts. UFWDA benefits, developed and tested true over the past 30 years, include four wheel drive safety and awareness education; user ethics programs such as adopt-a-road, conservation volunteer, and volunteer trail patrol; assistance with new club formation; education seminars to aid four wheelers through complex state and federal programs affecting trail access; internet forums designed to connect members globally and instantaneously; and unrestrained member access to its full-time legislative advocate and nationally-recognized attorney working exclusively for four wheel drive enthusiasts to protect access and prevent road and trail closures. For more information on the UFWDA log on to http://www.ufwda.org or call toll free 1-800-44-UFWDA (800-448-3932).

BFGoodrich Tires
BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle from ultra-high performance tuner vehicles, sports cars and SUVs to the hottest sport trucks, pickups and rock-crawling rigs in the world. For more than 30 years, BFGoodrich Tires has used motorsports as a proving ground.
Success on the street begins with winning on the track and BFGoodrichTires is involved in every type of racing, including oval, sports car, drag, desert, rally (Dakar and WRC) and extreme rock-crawling. With 20 consecutive Baja 1000 wins, the most wins in rock-crawling history, and an unmatched record on pavement, BFGoodrich Tires has proven the only records it breaks are its own. Visit BFGoodrich Tires online at http://www.bfgoodrichtires.com.

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United Four Wheel Drive Associations (UFWDA) is the leading representative for four wheel drive enthusiasts. UFWDA is a group of individuals, clubs, state, regional, provincial and national associations and businesses in the United States and around the world; our members span the globe from the U.S. and Canada, New Zealand, Australia, England, Japan, South Africa, and Iceland. If you would like more information on how you can be a part of this effort contact United Four Wheel Drive Associations today at 7135 S. PR Royal Springs Dr., Shelbyville, IN 46176, 1-800-448-3932 or visit www.ufwda.org.

UFWDA Contact: John Stewart
619-390-8747
landuse@ufwda.org

Media Contacts: Mark Burd
864-458-5115
mark.burd@us.michelin.com

 


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