I think to most people it did come across in a light humor. For ourselves, the only way we ever heard about the PNW and it's racing, events, etc was through a member. I think right now word of mouth is, in general all we have. I would love to see more families become involved in the PNW as I think it is a wonderful family association. You can make wonderful new friends and have fun doing all kinds of things with them.
I try and post events into local sites when I can, I see a few others doing this as well. Perhaps there could be a person who could volunteer from each club that would at least post upcoming pnw events into their site and one or two others in their area? I think this is a wonderful organization and I would like to see it grow.